Marketing and Business Development

INC's Marketing and Business Development Department identifies and defines existing and shifting consumer needs, safeguards the distinguishing features of the product, conducts market research, and gathers information from the market, the distribution network, and consumers so that it can fully support the distribution network. New (scientific) insights are being passed on to the international distribution network to safeguard the best interests of each distributor. Supporting materials such as books, videos, and documentation reinforce the marketability of MASQUELIER's® around the world.

In addition to its main tasks, the Marketing and Business Development Department is always looking for new markets and distribution channels to increase the availability of MASQUELIER's® in as many parts of the world as possible. International Nutrition Company strongly believes in forging long-term relationships with its distributors. Sharing our expert knowledge and helping the network to meet its needs provides a solid base for long-term cooperation and offers an instant synergy between global market knowledge and local market knowledge.